Roof Culture - one of our most hyped videos of recent years, and arguably the most hyped of all time was an exploration into the darker and more renegade end of what Parkour is to us. The 6 min film was received exceptionally well, and spawned somewhat of a subculture within the community. The hashtag roof culture on Instagram has over 37k posts - and it's growing fast. Roof Culture is now something much bigger than the original film and represents so many different things to so many people.
So, this summer, we've decided to revisit our biggest project ever. This time on a scale not attempted before in a Parkour film. We're taking Roof Culture to the Asian mega cities of Hong Kong, Tokyo and Seoul to regain control of what was originally intended through the Roof Culture concept and in turn, push it further.
In the simplest terms Roof Culture 2 - Asia is a explorative documentary taking Parkour to new heights. RCA is on a scale unprecedented and will be the most notable parkour video project we've ever undertaken. We want to explain how what we do is not stupid or dangerous, and in fact it's much simpler than that. It's years of dedication to a passion that makes the impossible, possible. RCA will draw inspiration from influential videos from the last 15 years but with a definite Storror twist.
Consider this a press release. Roof Culture 2 - Asia is coming 2016.
Was great to be introduced to the community here in Rio yesterday. It's in its early days for sure, but very effectively being guided in the right direction by the awesome Vance Poubel (aka Bacon Man) who runs sessions here to teach kids in a local martial arts centre.
The whole ethos of the way they train here is very much centred around having fun, which is the way it should be! I guess that reflects wider Brazilian culture but is awesome to see such freedom in a 'coaching' environment.
What is interesting though - is how participation in Rio de Janeiro is limited not by weather (as it is in the UK during winter) but rather safety on the streets. Vance was telling me people don't like to be out on the streets because of the associated danger with muggings and murders - which means introducing kids to parkour, an activity which very much involves being on the streets is increasingly difficult to gain interest in.
Nevertheless - the community here is thriving and there are some seriously talented young kids here with some world class spots to develop their skills with. Expect big things from this area of the world over the next few years!!
So, we just dropped our first feature length film, you may have heard about it. It was 28 days shooting, six months in the works, and every drop of money that went into it was from our own pockets. I’m sure there are a few people surprised to see we’re asking for money in exchange for access to this film. Some people seemed shocked to see we’ve stripped them of their right to see all Storror content for free!
Firstly we’re sorry if you feel cheated, but we’ve definitely not sold out - far from it in fact. The amount of effort we put into our videos requires us to be ‘Storroring' full time. In order to keep us from working lame jobs, and to give us the time we need to create the kind of stuff you want to see - we decided to try producing a longer, higher quality film. This gives people who enjoy our videos the opportunity to directly support what we do, by paying for what we produce.
In the long term this shift gives us the opportunity to create a lot better content, and more of it! It won’t just be hour long epics either, the YouTube will benefit from this too. Definitely expect other teams over the next few months and years to follow suit. With this model, the industry in at least the filmmaking side of things, can be totally self sufficient - there won’t be a need to get big brands involved. This way it stays as raw and authentic as it always has been, but allows plenty of room for growth.
This film is without doubt our best production ever, we’ve levelled up in so many aspects and I’m sure you’ll appreciate it. Nothing we’ve ever done before has been so clear about what we stand for. This is from start to finish an epic exploration into living life the Storror way.
If you have any doubts about whether it’s right to charge you a few quid for the film we’ve slaved over for half a year, don't watch it, stick to YouTube and hush up.
So Josh, Drew, Max, Benj and top mate Will Sutton found some dirt cheap flights to a city they'd heard great things about... Madrid. Their expectations were clearing fulfilled and Max logged some cool little Instagram updates to keep us all in the loop :) Day 1: Landed in Madrid local time 1:00pm. Spoke to a guy who said sol was good, got on a train to sol. Arrived in sol and got a taco and a pint for €1. Chilling outside Taco Bell and some random guy recognised us. His name was Juan and offered us a place to stay at his...