I'm sure a lot of you are aware that we're putting a lot of time and effort into developing the freerun apparel industry - as we know how important it will be in the future. What's great to know, is that we're not alone! Teams like Tempest, Storm and Airwipp are all pushing forwards in the right direction with their brands.
Right now, it seems like the brand that stands out for me is Farang. This is partly due to the passion and effort they put into each and every peice, meaning the quality is top-notch, but also because it all looks so fucking good. Currently they're working on their third line, and I'm really looking forward to this one.
There's been some very sneaky peaks available for those with eagle eyes. Jason's been wearing the new farang pants in their latest skatepark edit, Pasha the new L/S tee, and Anan wearing one of the new tee designs whilst judging AOM Santorini. However, there's still plenty more suprises to come from this ELEVEN piece collection. We haven't seen it all yet!
Today the official Lookbook was dropped to newsletter subscribers, and wow I was extremely impressed. If you missed out, the official lookbook is released on Wednesday. You can subscribe for future updates (here).
This collection from Farang includes...
- 2x Snapbacks
- Harem pants
- Track pants
- Crewneck Sweatshirt
- 2x Tees
- Longsleeve Tee
- Girls Top (Interesting)
- Varsity jacket
Personally I can't wait, and I'm so impressed to see the effort that's gone into this one. The most important items here I think, will be the sweatpants, the girls top and the varsity jacket. These are things which are likely to make a big statement and potentially we'll see other brands responding to it. We haven't seen sweatpants done well before, so this is exciting stuff.
Good luck Farang!
by Drew Taylor
// Capital Crane Climb, check some London exploration!